Using our subscription growth framework, we will start with your customer value proposition - the value you aim to deliver to your customers. We will take the starting point in your existing business and offering, while keeping in mind that your new business will require new thinking. Subscription businesses require a constant value creation to your customers.
Throughout the process, we’ll cover tactical areas such as sales & marketing, technical platforms and organizational development. In specific, we’ll walk you through the following areas and create a solid plan:
- Subscription value proposition - including pricing and packaging
- Growth strategy - throughout the subscription growth funnel/engine
- Analysis and reporting - data and financials
- Technical platforms - from subscription management to payments
- People & organization
Our team works iteratively to build the plan together with your team. We’re strategists, project managers and marketers, and can work from A to Z.