Subscription Growth Analysis and Strategy

A subscription growth strategy that helps you maximize your opportunities
Every subscription business needs a growth injection from time to time. We can help you analyze growth opportunities and set a comprehensive strategy for growth. We do this throughout the customer journey - from pricing and acquisition through retention and revenue optimization - focused on the key dynamics of a subscription business.

About the service

Why

Stagnated growth or a sense that opportunities are not maximized

Recuro has worked with companies in many industries to revamp their growth. Here are some common trigger and tells that a new strategy is needed:

Growth trajectory not meeting competitors or company expectations
Increased churn or need to increase retention to grow further
Stagnation or decline in new sales/acquisitions (leads, trials or paying customers)
Lack of development in average revenue per user/account (ARPU or ARPA)
Total marketing spend or CPO/CPA increasing
Alignment or optimization of pricing and rebate strategy needed

Process

We have a growth framework tailored to subscription-based businesses

A strategy engagement consists of three main phases: Understand, Analyze and Strategize. First we make sure to Understand your specific situation and current state. This includes your people, goals, customers and products.

Next, we make sure to Analyze your growth opportunities according to our framework. We will run a number of workshops, invite experts from our team, and utilize your internal resources to maximize opportunities. We’ll brainstorm, discuss and quantify.

Finally, we strategize and plan for execution by prioritising activities and making sure that effect and impact are weighed. We plan the work ahead and detail which prerequisites are needed for success.

Throughout the engagement we’ll:

Utilize our growth framework and our best practises from past engagements
Map your customer journey and analyze pains and gains
Perform quantitative analysis of your current metrics and subscriber base
Quantify opportunities and present expected ROI
Do specific deep-dives where needed - e.g. around churn and retention

Why this?

We are here to help you

Every subscription business needs a growth injection from time to time. We can help you analyze growth opportunities and set a comprehensive strategy for growth. We do this throughout the customer journey - from pricing and acquisition through retention and revenue optimization - focused on the key dynamics of a subscription business.

Jonas Åström
CEO at Recuro

Outcomes

What outcomes can you expect? Increased growth throughout your business

An understanding of your opportunities
A revamped strategy fit for growth
Knowledge sharing for your team
A tangible plan execution

Can we help you grow?
Let’s book a discovery call and find out.

Subscriptions are here to stay, we’ll help you maximize the business potential.

We love getting in contact with subscription-based brands. Feel free to book a discovery call with us and we will find out if we are a match for each other. No strings attached!

Some words from our clients

“Working with Recuro has been awesome! They are subscription experts with a team that can also deliver tangible results.”

"Using Recuro's consulting and marketing team, we got a good combination of strategic advice and practical growth capabilities, which was very important for us when launching the new business."

Ludde Hellberg

Ludde Hellberg, CEO of Kvartal

“We received valuable input during the pricing project, which challenged our point of view regarding our pricing model and allowed us to simulate our pricing model adjustments.”

Emma Lindgren

Emma Lindgren, Partner at Whippy

"Our digital subscriptions saw a 20% boost in the last year, Recuro's strategic advice and marketing capabilities were an important part of that growth journey."

Anna Hellerstedt

Anna Hellerstedt, CEO of KSF Media

“Working with Recuro has been awesome! They are subscription experts with a team that can also deliver tangible results for our business.”

Camilla Bergman

CEO at Breakit

“With the help of Recuro we were able to get access to marketing specialists very early on – something we wouldn’t afford to hire in-house at that point of our journey. Recuro’s deep understanding of recurring revenue products and SaaS was also a big plus.”

Carl-Fredrik Svensson

Co-founder and CEO at Daymi

Like to find out how you can grow your subscription business?

Get In Touch