Subscription Analytics and Financial Modeling

The right metrics and a deep analytical understanding – two keys to subscription business growth.
Here is where the Subscription Analytics and Financial Modeling come in. Building and growing a subscriber base is a long-term effort, requiring deep understanding of your data. For subscription-based businesses, you need to track the right metrics – including MRR, ARPU and churn. Further, you need to visualize, forecast and work with these metrics, to actually make them matter.

About the service

Why

Data is key for all businesses - especially subscription-based

Companies which are successful in building their business have a full understanding of metrics throughout their subscriber journey. They know to look at CLV/CAC and TTP (Trial To Paid) in their acquisition stage. They know how to analyze their engagement to build long-term retention and reduce churn. They also know that all these metrics will result in MRR/ARR growth. These insights are key to why they produce healthy growth. 

You know that you need to revamp your analytics when: 

  • You have insufficient quantitative targets for your business
  • Don’t follow metrics that drive towards business goals – wrong metrics or too many of them
  • Can’t trust your data and lack clear definitions of metrics
  • Lack visualization and doesn’t make reports available throughout the organization
  • Have insufficient resources and competences within analytics
  • Lack the right tools and platforms to work analytically

Process

Developing your analytics capability and deriving insights

Depending on your situation, we have two processes to utilize from – one more overarching and one for deep-diving into specifics. 

  1. Overarching: Setting objectives and key metrics

Our team will work with you to answer these questions: 

  • What is your overall objective, your “Subscription North Star”?
  • How is that objective best described in subscription metrics?
  • How are these metrics measured, reported and visualized?
  • Which capabilities (tech+organization) do you need?
  1. Deep-dive: Analyzing key areas to derive actionable insights

Here, we’ll help you solve current challenges or discover opportunities, by analyzing your data. These key areas usually revolve around acquisition analysis (CLV, CAC, etc), churn/retention analysis (engagement, cohorts, etc), or revenue optimization (ARPU, pricing, rebates, etc). We also do financial modeling, valuation analysis and scenario analysis, based on our subscription expertise. 

The process is tailored to each customer case, but usually involves: 

  • Set the scope, understand challenges and opportunities
  • Extract and clean data from your systems
  • Develop analytics models – tailored to the area in question
  • Derive insights and validate them with your team
  • Set the plan to act on the insights

Why this?

We are here to help you

Building and growing a subscriber base is a long-term effort, requiring deep understanding of your data. For subscription-based businesses, you need to track the right metrics – including MRR, ARPU and churn. Further, you need to visualize, forecast and work with these metrics, to actually make them matter. We can help you with this!

Anton Paulsson
Head of Management at Recuro

Outcomes

The result: A revamped analytics capability and actionable insights

  • What to measure, when and why
  • How to derive actionable insights from your data
  • How to forecast and model your financials
  • Metrics reporting and visualization
  • How to organize around subscription analytics
  • A suitable tech stack (data platforms, dashboards, etc)
  • Which actions and activities that affect your metrics

Time to scale?
Let’s book a discovery call.

We’ll help you maximize your business potential.

We love getting in contact with tech-driven brands. Feel free to book a discovery call with us and we will find out if we are a match for each other. No strings attached!

Some words from our clients

“Working with Recuro has been awesome! They are subscription experts with a team that can also deliver tangible results.”

Like to find out how you can grow your business?

Get In Touch
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