The right metrics and a deep analytical understanding - two keys to subscription business growth.
Here is where the Subscription Analytics and Financial Modeling come in. Building and growing a subscriber base is a long-term effort, requiring deep understanding of your data. For subscription-based businesses, you need to track the right metrics - including MRR, ARPU and churn. Further, you need to visualize, forecast and work with these metrics, to actually make them matter.
Companies which are successful in building their business have a full understanding of metrics throughout their subscriber journey. They know to look at CLV/CAC and TTP (Trial To Paid) in their acquisition stage. They know how to analyze their engagement to build long-term retention and reduce churn. They also know that all these metrics will result in MRR/ARR growth. These insights are key to why they produce healthy growth.
You know that you need to revamp your analytics when:
Depending on your situation, we have two processes to utilize from - one more overarching and one for deep-diving into specifics.
Our team will work with you to answer these questions:
Here, we’ll help you solve current challenges or discover opportunities, by analyzing your data. These key areas usually revolve around acquisition analysis (CLV, CAC, etc), churn/retention analysis (engagement, cohorts, etc), or revenue optimization (ARPU, pricing, rebates, etc). We also do financial modeling, valuation analysis and scenario analysis, based on our subscription expertise.
The process is tailored to each customer case, but usually involves:
Building and growing a subscriber base is a long-term effort, requiring deep understanding of your data. For subscription-based businesses, you need to track the right metrics - including MRR, ARPU and churn. Further, you need to visualize, forecast and work with these metrics, to actually make them matter. We can help you with this!
Anton Paulsson
Head of Management at Recuro
We love getting in contact with subscription-based brands. Feel free to book a discovery call with us and we will find out if we are a match for each other. No strings attached!
"Using Recuro's consulting and marketing team, we got a good combination of strategic advice and practical growth capabilities, which was very important for us when launching the new business."
“We received valuable input during the pricing project, which challenged our point of view regarding our pricing model and allowed us to simulate our pricing model adjustments.”
"Our digital subscriptions saw a 20% boost in the last year, Recuro's strategic advice and marketing capabilities were an important part of that growth journey."
“Working with Recuro has been awesome! They are subscription experts with a team that can also deliver tangible results for our business.”
“With the help of Recuro we were able to get access to marketing specialists very early on – something we wouldn’t afford to hire in-house at that point of our journey. Recuro’s deep understanding of recurring revenue products and SaaS was also a big plus.”
