Depending on your situation, we have two processes to utilize from - one more overarching and one for deep-diving into specifics.
- Overarching: Setting objectives and key metrics
Our team will work with you to answer these questions:
- What is your overall objective, your “Subscription North Star”?
- How is that objective best described in subscription metrics?
- How are these metrics measured, reported and visualized?
- Which capabilities (tech+organization) do you need?
- Deep-dive: Analyzing key areas to derive actionable insights
Here, we’ll help you solve current challenges or discover opportunities, by analyzing your data. These key areas usually revolve around acquisition analysis (CLV, CAC, etc), churn/retention analysis (engagement, cohorts, etc), or revenue optimization (ARPU, pricing, rebates, etc). We also do financial modeling, valuation analysis and scenario analysis, based on our subscription expertise.
The process is tailored to each customer case, but usually involves:
- Set the scope, understand challenges and opportunities
- Extract and clean data from your systems
- Develop analytics models - tailored to the area in question
- Derive insights and validate them with your team
- Set the plan to act on the insights