Did 2022 live up to our expectations?

By  Jonas Åström
Dec 22nd 2022
Read time: 
3 minutes
Table of contents

We’re nearing the end of 2022 – a year of sustainable growth and clarity for Recuro. We have grown our team, expanded our client base, and ventured into new markets. We have taken significant steps to clarify our offering, our positioning, and how we efficiently serve our clients. 

Now is a good time to reflect on the past year and look forward to 2023.

The Nordic Subscription Growth Company

We have positioned ourselves as the Nordic Subscription Growth Company, helping clients across industries to drive recurring revenue growth. Our new brand and graphical identity were released this summer, along with a new website that reflects this very well.

We are our people

The team has grown and we have welcomed great talents such as Loic, Christina, Amanda, and Helena. It is fair to say that our team makes the company, and it is very fulfilling to see new additions and the continued development of everyone on our team. We are now building new teams to clarify roles and better scale going forward.

Solidifying our position and beyond

Recuro continues to solidify our position in the Media vertical with new clients such as KSF Media, Råd & Rön, Svensk Byggtjänst, and Kvartal. During 2022, we have also grown our position in SaaS/B2B with additions such as Blendow, Whippy, PublicInsight, Brainsafe, Bytesafe and many more. We are also developing our offering in the charity/impact space together with Plantmore and WaterAid Sweden.

Building the ecosystem

We believe in a healthy ecosystem in the “subscription industry”. While being independent and agnostic of platforms and technologies, we continue to work with great partners to deliver value to our clients. Zuora, RevenueCat, Rule, Triggerbee, Recurly, Adeprimo – to name a few.

Sharing our knowledge

During 2022, we have focused heavily on webinars and courses. Throughout the year, we have attracted over 350 attendees to these events. We have shared our knowledge but also had great discussions which help us grow in our role as experts in subscription-based businesses. Thanks to our partners – Breakit, Sveriges Tidskrifter, Zuora, Rule, and Scriberbase.

What do our clients say?

Twice each year, we conduct an anonymous client survey. This is a good way of getting to know what our clients actually think about our work. This year we have received an NPS of 50 (deemed “great”). This doesn’t mean we’re complacent.  Every comment we get (positive or negative) is discussed throughout the team. 

What do the numbers say?

During 2022, we have had a top-line revenue growth of +40% and our team has grown by +50%. These are big numbers, but the important thing for us is that this growth is sustainable. We focus on ensuring quality in our deliveries and making sure our team is thriving. There is no point in unsustainable growth.

Doing good

Recuro has a target of contributing 1% of our top-line revenue to causes we care about. This year, we have contributed to Ukraine, Save the Children, and ActionAid. We have also developed our policies around climate neutrality, heavily compensating for any long-distance travel, and making smart choices around the products and services we procure.

What’s ahead of us?

For subscription-based companies, 2023 will be “the year of retention”. A global economic downturn will impact new sales for both B2B and B2C companies. It will be increasingly important to establish and maintain strong relationships with customers through effective communication, relevant value, and a great customer experience.

Overall, we are pleased to say that 2022 exceeded our expectations. We are excited to continue this momentum in the coming year with the help of our talented team, valued clients, and trusted partners.

If you are interested in joining our team and contributing to our mission, we have several openings available now and in the near future. At the moment we are looking for a Growth Manager B2B/SaaS and a Performance Marketing Specialist.

Please reach out to us if you like to discuss the future of subscriptions!

Jonas Åström
CEO of Recuro

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