On Demand Webinar – Understanding Subscription Analytics

Subscriptions represent an excellent business model for media companies, as well as the SaaS industry and other sectors. Subscriptions can generate exceptional long-term growth for both B2B and B2C businesses. To achieve sustained growth, it’s essential to have a thorough understanding of your subscription analytics. This on-demand webinar covers the fundamentals of subscription analytics and metrics to help you succeed in your growth journey.

The webinar is 45 minutes long and up for grab all for free whenever you have room for some inspiration.

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During our webinar you’ll learn: 

  • Which basic metrics are essential to subscriptions: MRR, ARPU, churn, acquisition, CAC, CLV and more. How to use each to drive growth.
  • Subscription dynamics: How to calculate and understand common phenomena, such as price adjustments, volume stagnation, cohort analysis, financial forecasting,  and more.
  • Which softwares and vendors to use for analysis, visualization and reporting.
  • How successful companies within SaaS, media and more approach analytics.
  • How a data-driven approach can be a fundamental driver of growth, and how to build the capabilities needed in your organization.
  • Q&A

Who is this for: For anyone working with growing a subscription business: From investor to business analyst.

About Jonas:
Jonas is an electrical engineer and economist with a background in product development, analysis, media management, and business leadership. He is a strategist specialized in pricing & packaging, go-to-market and quantitative analysis. As the CEO of Recuro, Jonas helps companies from various industries to build and grow their subscription-based businesses. You can reach him at jonas@recuro.com.

About Anton:
Anton holds a master degree in marketing, expert in data driven marketing, agile working methods and CRO, with a background as CMO, Product Manager and digital marketer from the media industry. You can reach him at anton@recuro.com.

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