The Media industry has a century old tradition of subscriptions. Yet, when many publishers, creators and platforms went online they gave all their trust to digital ads.
No one thought people would pay for content online.
Luckily as platforms such as Google and Facebook started to capture all the growth in advertisement, a few content creators dared to charge for their content online.
That decision transformed – and saved – the entire industry.
Digital Media Subscriptions has come a long way since the early days about a decade or so ago, but the transformation is still ongoing. We see new media companies still just starting out with subscription models. We also see mature players in need of constant innovation to stay on top.
With this as a context, we’re happy to present our renewed webinar on Subscription Media Trends.
In this talk we’ll cover trends primarily related to publishers, digital news and magazines. We’ll cover both B2B and B2C, as well as local, regional, national and niche brands.