EXPIRED: Webinar March 15th 2023: Understanding Subscription Analytics

Subscriptions is a great business model for media companies, the SaaS industry and many more. For both B2B and B2C, subscriptions can drive exceptional long-term growth. To succeed in your growth journey, you need to have a full understanding of your subscription analytics. In this webinar, we’ll cover the basics of subscription analytics and metrics, for anyone working with growing a subscription business: From investor to business analyst. 

Location: Digital
Date: March 15, 2023
Time: 12:0012:45 CET
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Cover image of Recuro Webinar Subscription Analytics and metrics hosted by Jonas Åström and Anton Paulsson

Speakers:

Jonas Åström
Founder and CEO of Recuro
Anton Paulsson
Head of Management

During our webinar you’ll learn: 

  • Which basic metrics are essential to subscriptions: MRR, ARPU, churn, acquisition, CAC, CLV and more. How to use each to drive growth. 
  • Subscription dynamics: How to calculate and understand common phenomena, such as price adjustments, volume stagnation, cohort analysis, financial forecasting,  and more. 
  • Which softwares and vendors to use for analysis, visualization and reporting. 
  • How successful companies within SaaS, media and more approach analytics. 
  • How a data-driven approach can be a fundamental driver of growth, and how to build the capabilities needed in your organization. 
  • Q&A

Who is this for: For anyone working with growing a subscription business: From investor to business analyst. 

About Jonas:
Jonas is an electrical engineer and economist with a background in product development, analysis, media management, and business leadership. He is a strategist specialized in pricing & packaging, go-to-market and quantitative analysis. As the CEO of Recuro, Jonas helps companies from various industries to build and grow their subscription-based businesses. You can reach him at jonas@recuro.com.

About Anton:
Anton holds a master degree in marketing, expert in data driven marketing, agile working methods and CRO, with a background as CMO, Product Manager and digital marketer from the media industry. You can reach him at anton@recuro.com.

We help businesses grow sustainably through our expertise in subscriptions.

Register now!

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