EXPIRED: Transitioning into Subscriptions April 19th 2023 – a new era for product companies

With the rise of subscription-based services across various industries, product companies such as retailers, resellers and manufacturers, are starting to explore how they too can leverage this model to increase customer loyalty and revenue. In this unique webinar, Recuro, a subscription expert consultancy firm, has teamed up with Viskan, a leading provider of e-commerce platforms with unique functionality for subscription business models.

During the session, we’ll hear from experts in the field who will share their insights and strategies for successfully implementing a subscription-based business model in this space. From building a subscription program from scratch to retaining subscribers and driving growth, this webinar will provide valuable insights for any retailer looking to stay ahead of the curve.

Location: Digital
Date: April 19, 2023
Time: 12:0012:45 CET
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Jonas Åström
Subscription Expert
Kristian Iveling
CEO at Viskan

During this 45-minute session, we will cover the following topics:

  • An overview of the subscription economy
  • The driving forces behind subscriptions and how you can leverage them in your business
  • The essentials for transforming into a subscription-based model and where to start
  • What is required from a platform to drive subscription sales?
  • How can you optimize your system environment to fit a subscription business model
  • How automation builds efficiency in subscription sales
  • Q&A session


Jonas Åström, Subscription Expert at Recuro

Jonas is an electrical engineer and economist with a background in product development, analytics and marketing. He is a strategist specialized in pricing & packaging, go-to-market and quantitative analysis. As the CEO of Recuro, Jonas helps companies from various industries to build and grow their subscription-based businesses. You can reach him at jonas@recuro.com.

Kristian Iveling, CEO at Viskan

Kristian Iveling started his career as a system developer at Viskan almost 20 years ago. Today, he is CEO of Viskan. During his career, Kristian has always worked closely with Viskans’ customers which has given him in depth knowledge about both e-com and subscription businesses. You can reach him at kristian.iveling@viskan.se


Viskan Subscription:

Viskan’s platform has unique features designed for subscription based business models. The first Product as a service company to use Viskan Subscription started in 2001. Since then, subscription solutions have been an important part of Viskans offering. Today, over 1 000 000 active subscribers are handled in Viskan’s e-com platform.


Recuro helps companies build, grow and operate their subscription-based businesses via a cross-functional team of experts who believe that the subscription business model is a great way of building sustainable revenue streams and strong customer relationships.

Who is this for: 

Are you a business development manager, analyst, investor, CEO or any other title within the product industry – such as retail, resell, manufacturer, that is considering transforming into or growing a subscription business? Then this webinar is for you.

Register now!

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