EXPIRED: Webinar September 27th 2022: Subscription Pricing and Packaging

A key question that occupies most subscription leaders minds is “How do we price our services to reach our goals?”

In a subscription business, pricing is more important yet more complex, than in traditional business models. You have to take a long term view, weigh many factors and truly understand your data, to be able to set a price that produces your desired margins. A successful pricing and packaging strategy, is the #1 key to successful revenue growth. 

Location: Digital
Date: September 27, 2022
Time: 12:0013:00 CET
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Speakers:

Jonas Åström
Founder and CEO of Recuro

In this webinar with Recuro CEO and founder Jonas Åström you will learn the basics of subscription pricing and packaging. 

  • Setting a pricing strategy, based on your business goals and market maturity
  • An overview of popular pricing strategies and their pros and cons
  • How to set you value proposition, packaging and tiers – and your price points
  • Important metrics to track your pricing progress (hint: it’s ARPU and CLV)
  • Setting a growth strategy for conversion, up-sell and cross-sell – based on your tiers
  • Price adjustments – when and how
  • Tools and frameworks you can use to get a head
  • Q&A – and more

This webinar is aimed at business leaders, marketeers and analysts within SaaS, Media and other subscription services. We’ll cover topics relevant to both B2B and B2C services.

Who is Jonas and what are Recuro actually doing?
Jonas is the founder and CEO of Recuro. He has a background in business and engineering. Jonas’ subscription expertise lies in business strategy, management, growth and analytics. You can reach him at jonas@recuro.com.

Recuro help companies build, grow and operate their subscription-based businesses. We’re a cross-functional team of experts who believe that the subscription business model is a great way of building sustainable revenue streams and strong customer relationships. That’s why we want to help companies succeed with it.

Register now!

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Team Recuro

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