Recuro optimized pricing model for early stage startup Whippy

Whippy is an early stage startup offering digital solutions for on- and offboarding to help companies set up smooth and engaging introductions for new hires. 

Whippy came to Recuro with two main challenges.

1. How can we make our pricing model easier for customers to understand?
2. How do we package and visualise our service offering? 

Recuro took on the challenge and in close collaboration with Whippy, delivered:

A simplified pricing strategy including financial simulation

• Advisory and sounding board to Whippy’s management team regarding recurring revenue strategy.
• Planning and evaluation of price adjustments
• GTM recommendations regarding price model  
• Sharing best practice of subscription growth methodologies, competitor watch and benchmarks from relevant peers. 

A new web strategy focused on the core value proposition

Recuro designed a new web strategy with the following questions in mind: 

• How do we create a website that talks directly to a HR professional’s needs?
• How do we structure the website after the current business state?
• How can we optimise the website for capturing demand and inbound marketing with limited resources?

We look forward to following Whippy in the journey to create the best possible on- and offboarding experiences.

Find other examples of how we have helped other  SaaS companies grow sustainable here (Daymi) or here (Repeak).