How Recuro helped Breakit achieve consistent subscription growth

Breakit.se is Sweden’s leading tech and startup news brand. Founded in 2015 they quickly became the digital news disruptor in Sweden’s startup ecosystem. Since 2019 they’ve built a successful digital subscription business through paywall conversion, as well enterprise group deals.

Recuro worked closely with Breakit’s management team, to continue their growth journey. Throughout our engagement we focused on everything from strategic pricing to hands-on campaign management. Recuro staffed a cross-functional team, which changed throughout the process to make sure that the most relevant competencies were onboard.

In close collaboration with Breakit we delivered:

• New value proposition and pricing strategy
• Growth oriented ways-of-working based on agile methods
• Optimized marketing automation flows for increased retention
• Executed several successful marketing campaigns
• Optimized analytics and financial reporting
• Long-term financial forecasting and budgeting
• Product and platform requirements towards tech teams
• Planning and evaluation of price adjustment
  

Apart from the consistent growth with good margins, the benefits for Breakit included: 

• Fixed cost for full subscription team – including mgmt, analytics, paid social, marketing automation, email campaign management, strategic advice, business controlling, subscription platform expertise, and more. 
• New competencies seamlessly added to the team, as the business priorities shifted throughout the engagement. 
• Best practice subscription growth methodologies, competitor watch and benchmarks from relevant peers.

During our engagement with Breakit, the business delivered a 30% year-on-year MRR growth from already high revenue levels.

We look forward to following Breakit’s journey going forward and thank them for their trust in Recuro as a consulting firm.

Find other examples of how we have helped other  Media companies grow sustainable here (KSF Media) or here (Kvartal).