Discovering the Marketing Growth Engine for B2B SaaS Startup Daymi

Daymi, former Strivr, is a B2B SaaS startup, founded in 2017, providing a specialized SaaS solution for financial services. Daymi’s web application helps back-office teams manage complex workloads in an efficient way.

Recuro started working with Daymi in an early stage where no in-house marketing department was established. Recuro set out to deliver the necessary marketing competencies, to support their founders and sales team. 

Being an early-stage company, an important part of the engagement was to try new marketing strategies to understand the growth potential.

By delivering our service “Growth Marketing” Daymi gained access to a full cross-functional marketing team.   

• Management of their growth machine – building a marketing ecosystem including everything from paid ads (LinkedIn and Google), through website conversion and SEO. 
• Building up all marketing automation flows to be able to gather leads via website and other digital channels. 
• Ongoing advisory and sounding board to Daymi’s management team regarding recurring revenue strategy.
• Constant trial and error, helping Daymi to move closer to a product-market-fit and a consistent growth strategy.

• Increase in qualified leads through digital channels.
• Increased understanding of their market and customers.
• Fixed cost for full marketing team – including mgmt, analytics, paid social, content strategy, marketing automation, and more. 
• An understanding of how to build their internal marketing team.

We look forward to following Daymi’s growth journey going forward and thank them for their trust in Recuro.

Find other examples of how we have helped other  SaaS companies grow sustainable here (Whippy) or here (Repeak).